Hd Sports Cricket Live

Hd Sports Cricket Live – Indian Premier League (IPL) is India’s premier annual cricket tournament. Attracting over 700 million viewers in two months, IPL is the largest sports property in the country and is broadcast nationally and globally. IPL Tournament brings together eight of the best cricketers from around the world to play in a fast-paced and sensational tournament format, described by the tagline ‘Best vs. Best’.

Acquiring the IPL broadcasting rights was an important milestone for Star Network. Our job is to transform the newly developed ‘Cricket Live’ broadcasting format into a lively and fun identity. IPL’s rich history and stellar sports identity have led the development of live cricket packaging.

This is the first time that IPL is being broadcast by Star Sports, so the aim is to stay true to the Star Sports brand, but not downplay tournament traditions and focus primarily on IPL fans. Inspired by the ‘best vs. best’ and Star Sports’ ambition to celebrate their love of games, we focused on customizing design systems that encourage fan ownership.

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IPL is the biggest sporting event in the world after Olympics and FIFA World Cup

We develop graphic design, motion and sound together to create dynamic and impactful identities as an all-encompassing visual language. With this extensive broadcast ID package, StarSports introduced the ‘Cricket Live’ format in 46 countries, reaching over 700 million viewers worldwide.